Creating a Newsletter

A step-by-step guide on creating and distribtuing an effective and engaging newsletter.

A step-by-step guide on creating and distribtuing an effective and engaging newsletter.

Creating a Newsletter

Step 1: Audience

Who is the intended audience for your newsletter? This should be the central drive for the overall style, content, and distribution method for your newsletter.

Step 2: Format

Is your newsletter going to be written inside an email? Is it going to be a PDF attachment? Is it going to be hosted on a blog? Do you have a website you can host your newsletter on? Can your audience access your newsletter easily?

Step 3: Distribution

How are you delivering the content? Be sure to use the Message Centre to get access to mailing lists by which you directly communicate with the students you represent, or other specific groups of students within your subject.

If you can, try and use a method which allows you to measure engagement (e.g. open rates on your email). The message centre will also provide you with this information should you wish to use it

Step 4: Purpose and content

Have a clear idea of what you are intending to achieve with your newsletter. If you have multiple aims, make sure that they can be achieved.

Is the purpose of your newsletter to specifically inform students of the changes you have made? Is it more general? Does it also include methods by which readers can give feedback to you, either about the newsletter, or about the course in general? Could you include guest articles written by reps, chairs, or officers from other Colleges/departments? Do you intend to work with any staff members on the content?

Make sure the writing style used is appropriate and accessible. Be careful with using acronyms and specialised terminology which your audience may be familiar with.

Step 5: Structure

How you structure your newsletter will go a long way to keeping your audience engaged. It’s important to make full use of the first few sentences or the first article of your newsletter to capture your audience’s attention.

Make sure to inclue a contents page or list of the articles in the newsletter to help your audience navigate the newsletter. Always try to have an image accompany each of the articles.

Introducing yourselves at the start of your newsletter will help to make it more personal, and put names to faces.

Step 6: Design

There are a lot of different design elements which can have a significant impact on the effectiveness and impact of your newsletter. Some of these include:

  • Be consistent with your design choices, and create a grid to help with spacing
  • Making sure to use complimentary colour combinations and contrast
  • Not using too many different fonts. Use two or a maximum of three, and create internal rules (e.g. Font 1 for titles, font 2 for article content, font 3 for picture descriptions)
  • Make sure fonts used are clear and readable
  • Use images and visuals to help catch the reader’s eye

Accessibility Tools

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